Privacy Policy

Pear Digital Marketing Limited (Trading as Lead Pears)
Last Updated:

25/01/2025

1. Introduction

Pear Digital Marketing Limited ("we," "us," "our") operates as Lead Pears and is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you engage with our services, visit our website, or contact us.

We process personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

Identity Data – Name, company name, job title.Contact Data – Email address, phone number, business address.Financial Data – Payment details for processing transactions.Technical Data – IP address, browser type, and website usage data (collected via cookies and analytics).Marketing and Communication Data – Preferences for receiving marketing communications from us.

3. How We Collect Your Data

We collect personal data in the following ways:

When you visit our website and submit forms.When you contact us via email or phone.When you enter into an agreement for our services. Through cookies and tracking technologies on our website.

4. Legal Basis for Processing Personal Data

We process personal data based on the following legal grounds:

Contractual Obligation – When processing is necessary to provide our services. Legitimate Interest – For improving our services, marketing, and analytics. Legal Compliance – To comply with financial and legal obligations.Consent – When you opt in to receive marketing communications.

5. How We Use Your Personal Data

We use your personal data for the following purposes:

To provide and manage our digital marketing services. To process payments and invoices. To communicate with clients regarding their projects or queries.To improve our services through analytics and feedback. To send marketing updates (only if you have opted in).

6. Sharing Your Data

We do not sell, trade, or rent personal data to third parties. However, we may share your data with:

Service providers and partners – To facilitate payment processing, hosting, and analytics. Legal and regulatory authorities – If required by law or legal proceedings. Business transfers – In the event of a merger or acquisition.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal and tax requirements. Generally, we keep client data for up to

six (6) years

after the last interaction.

8. Data Security

We take appropriate security measures to protect your personal data from unauthorized access, alteration, or loss. These measures include encryption, firewalls, and secure access controls.

9. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights regarding your personal data:

Right to Access – Request a copy of your personal data.Right to Rectification – Correct inaccurate or incomplete data.Right to Erasure ("Right to be Forgotten") – Request deletion of your data, subject to legal retention requirements.Right to Restrict Processing – Limit how we process your data.Right to Data Portability – Request transfer of your data to another service provider.Right to Object – Object to processing for direct marketing.Right to Withdraw Consent – If we rely on consent for processing.

To exercise any of these rights, please contact us at

hello@leadpears.com

10. Cookies and Tracking

Our website uses cookies to enhance user experience and track analytics. You can manage cookie preferences through your browser settings.

11. Complaints

If you have concerns about how we process your data, you can contact us at

hello@leadpears.com

. You also have the right to file a complaint with the

Information Commissioner's Office (ICO)

via

www.ico.org.uk

12. Changes to This Policy